Mission Statement
- Pleasing People®

Brand Promise
- Cracker Barrel provides a friendly home-away-from-home in our old country store and restaurant. Our guests are cared for like family while relaxing and enjoying real homestyle food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage … all at a fair price.

Our Name
- When our founder, Dan Evins, opened the first Cracker Barrel, he was passionate about recreating old country stores from his childhood along interstates and highways so that travelers would always have a place to stop, relax, get a good country meal and feel at home.
- Crackers used to be delivered to those old country stores in barrels, and people would congregate around them to discuss the news of the day – they were the original water coolers! Since the restaurant was meant to help people reconnect with friends and family over a good meal, it was a fitting name.