In 1976, Carlo DiLeonardo opened the first Peppino’s Pizzeria in Standale. A second pizzeria was opened in Allendale in 1980 to serve the growing population of students at Grand Valley State University. Expansion continued, and there are now nine Peppino’s in West Michigan. Some are owned by relatives and others franchised.

Carlo DiLeonardo’s son, Joe DiLeonardo, has become a key player in the family business and owns the franchise side of the company. His wife, three sisters and brother are also involved in the business.