History: the ORIGINAL Liquid Nitrogen ice cream store!
Drawn to the idea of “customizable food,” Jerry and Naomi Hancock wanted to apply this to desserts. With a background in chemistry, Jerry went to work to develop a method to freeze ice cream using nothing other than liquid nitrogen. Finding success, and a pretty cool way to make a delicious and customizable treat, Jerry and Naomi opened their first Sub Zero Ice Cream in 2004.