Cali Coffee was founded in 2018 by Craig Avera and Rose White. Craig spent most of his life in Oregon and California, and started working in the coffee industry when he was 16 years old. Rose is a Pennsylvania native, and the two met each other while working together in the fitness industry in Los Angeles, CA.

Among their many commonalities, the duo have a huge passion for people and cultivating genuine relationships with them. Through a serendipitous spiral of events, they moved from Hollywood, CA to Hollywood, FL in 2017 to build and start their flagship location. “Stands” will be primarily drive-thru-based, because especially in today’s hectic world, people have to get places and don’t usually have the time to park, get out, and stand in line. Cali Coffee will focus on high-quality premium drinks, served very quickly, with a smile and more.