At Auntie Anne’s, a commitment to giving back isn’t merely a motto that hangs on a wall. It’s not a marketing stunt. From day one 30 years ago, giving back has been woven into the fabric of the company. “Auntie” Anne Beiler started baking pretzels to help fund her husband’s desire to provide free family counseling services for their community. He ultimately realized his dream and opened a counseling center. In, as she calls it, “a twist of fate,” Anne found her true calling as an unlikely entrepreneur, taking her business from a single farmer’s market stand to the world’s largest soft pretzel franchise. Throughout it all, Anne remained steadfast in her commitment to giving back, saying, “Caring for other people is the purpose of Auntie Anne’s.”