The first Great Outdoor Sub Shop began operations in December of 1973 in downtown Dallas. Being a New Jersey native, I brought with me the knowledge and drive to make a better sub than the one I was making in New Jersey at a local deli. My intention was to fill the authentic eastern style submarine sandwich void. I knew that if I made an authentic "New Jersey" sub, using the highest quality meats and cheeses on Fresh Baked Bread, I could not miss! Being passionate and striving for perfection and uniqueness, I added to my old standbys some newly created custom subs and various proprietary items such as custom formulated & shaped breads and oven-roasted fat free turkey. I felt compelled to serve the customer quickly, with a good value, in an honest "in front of the customer" style.