When our founder and CEO, Downing Barber, was living in Colorado, he travelled frequently throughout the Southwest. And while he was drawn to the openness and natural beauty of the landscape, it was the food that really won him over. Particularly the mission-style burritos.

Every aspect of the southwestern staple fascinated him. From its preparation and freshness to its nutritional value and customizability. It was then that Downing made it his goal to introduce the flavorful, healthier foods of the Southwest to all of America. So he began honing his culinary skills and perfecting recipes. Shortly thereafter, in 2000, he opened his first Barberitos in Athens, Georgia.