In 2014, while hiking in Beautiful British Columbia, we had a craving for a satiating burger, fries and shake. Being plant-based, we thought "why can't there be a classic burger joint that is entirely animal free?" Thus began the four-year journey to launch this then-novel concept.

The partnership we had was ideal: Ari is a scrappy entrepreneur, who has founded several concepts (ZOIC, Xoom Juice, Sparkroot, Sidecar, Falora); Kerry is a trained macrobiotic vegan chef. Having worked together on Falora, the moment was ripe to join forces on something deeply meaningful to both of us. Our goal was to break down vegan barriers by creating a delicious menu for eaters of every stripe; to eschew labels, focus on the actual food.