It all started in 1990, when the founding partners opened a hot dog cart on West 53rd & 6th Avenue, New York, NY. They saw a huge demand among the Muslim cab drivers needing to have a halal Muslim meal. They quickly exchanged their cart and began servicing halal food, which became a huge success. They focused on the enhancement of their products to make it different and enjoyable. From that time, they pledged to use the best halal products to serve the public. During that time, they created their special magic white sauce and fiery hot sauce, which our public loves.