When Yogurtland opened its doors, in 2006, in Fullerton, CA, owner Phillip Chang had one goal in mind: provide a self-serve frozen yogurt experience that gives customers the highest quality ingredients and flavors to fill their cups. Drawing in crowds from more than 50 miles away, Phillip quickly saw that his passion for quality and choice was mutually shared with his community, and Yogurtland began its own flavor quest to bring deliciously different handcrafted flavors to its many fans. It’s simple: real ingredients make great flavors. Our team of Flavorologists work tirelessly to find the best ingredients sourced from their native lands to bring you most authentic tasting flavors out there. That's why you see strawberry seeds in our Fresh Strawberry yogurt. We know it’s what’s inside that counts, and using pure ingredients is what makes our flavors taste so extraordinarily delicious. Our Flavorologists also know it takes more than making great flavors to make great tasting frozen yogurt.